The GDPR in the Automotive sector significantly influences how vehicles and their drivers are identified, whether they are connected or not. The regulation encompasses all the data, direct or indirect, associated with a natural person, ranging from the name of the driver to his geolocation via the vehicle’s technical data. Professionals in the automotive industry, whether insurers, car experts, garage owners, or manufacturers, are required to collect personal data and guarantee the consent of vehicle owners.
At the heart of the digital revolution in the automotive industry, the challenges arising from the GDPR are unavoidable for automotive professionals, among which in particular:
The collection of a large number of data related to vehicles and drivers, including directly identifying data (driver’s name) and indirectly identifying (geolocation, vehicle usage data, technical data)
The need to obtain the explicit consent of customers by all actors in the sector, such as dealers, assistants, car experts, garage owners, manufacturers, etc., before proceeding to the collection of this data
The transfer of personal data to entities located outside the EEA, which are subject to strict restrictions by the provisions of the GDPR
The assessment of data protection risks, the latter having a particularly significant impact on the privacy and safety of drivers, in particular about connected cars that can transmit data in real-time, such as location, vehicle performance, and driver preferences
Respect for the right to erasure and portability of personal data of natural persons once they are no longer needed or if consent is withdrawn
Needs that meet your challenges
SECURITY
Secure the information relating to the data processing of your customers, vehicle users, assistants, and partners by opting for a certified hosting infrastructure adapted to the automotive sector
TRANSPARENCY
Be transparent and responsive to your customers, drivers of your vehicles, or even your partners about how you collect, process, and store personal data from their driving activities, preferences, etc.
EFFICIENCY
Manage all your GDPR compliance from a single tool and keep control over all your entities: dealerships, car centers, agencies, …
SECURITY
Secure the information relating to the data processing of your customers, vehicle users, assistants, and partners by opting for a certified hosting infrastructure adapted to the automotive sector
TRANSPARENCY
Be transparent and responsive to your customers, drivers of your vehicles, or even your partners about how you collect, process, and store personal data from their driving activities, preferences, etc.
EFFICIENCY
Manage all your GDPR compliance from a single tool and keep control over all your entities: dealerships, car centers, agencies, …
Keep control of your data
Map your data processings
Visualize & enrich all the processing operations, particularly those resulting from the exploitation of the data of your vehicles in circulation, and link them to the essential elements constituting your compliance, such as your PIA or your action plans.
React quickly to requests to exercise rights
Instantly receive requests to exercise the rights of motorists whose data you process, respond to the applicant, and start the conversation instantly with him directly from the platform thanks to a secure discussion thread.
Analyze the impact of your data processing
Evaluate the risks that your projects pose to your customers’ privacy by methodically analyzing the data processing (geolocation, driving habits, purchased products, etc.) that result from them and manage all your impact analyses simply and efficiently.